I have to pinch myself: today I’m given two dozen Krispy Kreme doughnuts to enjoy. With the imminent opening of the very first Krispy Kreme store in Manila on November 30, free samples of these precious rings of dough have become a hot, hot, HOT commodity. While I don’t plan on joining the manic crowd that will camp out at the City Center in Taguig the night before the big day, I’m just as giddy as everyone else that Krispy Kreme is finally here. YAY!
Now, I am by nature, greedy when it comes to food. And having doughnuts around is making me nervous. I have absolutely no doubt that I can inhale all 24 of them if given a chance, I kid you not. But I just don’t want to have to suffer for it at the gym tomorrow. Luckily, my sister Tricia chooses that exact minute to waltz into my house, as if obeying the siren song of Krispy Kreme. She flips open a box and grabs a glazed disc. As her teeth sink down into the dough, her eyebrows shoot up and her eyeballs roll back into her head. “It’s just like the States,” she says, nodding slowly, thoughtfully, with each bite. Tricia is one of the pickiest people I know when it comes to food so her sign of approval is a very good thing.
My Bin has a similar reaction when he comes home a few hours later. He takes two doughnuts: one he eats as is at room temperature; the other, he microwaves for exactly eight seconds at full power. While he falls in love at first bite with the room-temp doughnut, it’s the one that’s spent some down time in the microwave that he positively swoons to the floor for. A few choice expletives rush out of his mouth for emphasis, as his regular vocabulary fails him while in the grip of such a deliciously mind-numbing state.
Such is the power of the Krispy Kreme doughnut. I eat it to enjoy it: they’re a state of mind until I down a few of them, and then they become a state of delectable mindlessness. The pillow of dough engulfs my teeth, shattering the almost-translucent glaze. I stop to brush bits of it from my lips. If heated, the glaze melts into a sticky gloss, collapsing upon the doughnut, surrendering to the heat of mouth and tongue. Chewing is hardly a necessity — air needs no aid. I lick my fingers, I taste vanilla and sweet, sweet sugar. May this dream never end.
Many, many thanks to Blooey Singson of PRESS Inc., Krispy Kreme’s PR consultancy, for making my Krispy Kreme dreams come true.
The “Hot Doughnuts Now!” sign lights up the Philippines at the City Center, Fort Bonifacio, Taguig City (near Serendra) on November 30, 2006 at 8:30 am. First customer will receive a one-year supply of doughnuts; limited edition Krispy Kreme original t-shirts await the first 500 customers.
Krispy Kreme doughnuts will retail for P30/each ”“ original glazed (P265/dozen); P38/each ”“ assorted flavors (P335/dozen).