Dessert Comes First

An obsession with dessert and other unabashed opinions of a food writer

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My Magnum. What’s Yours?

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You might remember the photo below appropriately captioned, “Tea and Magnum.” It’s the last photo of one of my eating trips, a 3-part series on Singapore. So satiated am I on the flight home that I – lover of airplane food (yes, believe it) – forgo the meal but gladly accept the Magnum ice cream bar that I wash down with hot black tea.

Magnum officially launched and went on sale in the Philippines this past Tuesday, February 27. It’s a very familiar product to me; my trips to Singapore, Bangkok, London , and Switzerland among others are highlighted by this very special ice cream bar. I never thought it would land here at home, having resigned myself to the fact that this treat would always be overseas and out of reach.

The heart is so apropos: I heart Magnum.

There are ice cream bars and then there’s Magnum. Satin-smooth and seductively sweet, it is cool creaminess cloaked in chocolate of the very best kind, Belgian chocolate. Considered by connoisseurs as the most premium, Belgian chocolate is noted for its light texture and a sweetness that flits and flirts instead of frank and in-my-face.

Magnum, super chilled still.

When word gets out that Magnum has hit the stores, I rush out to horde my own stash. The encroaching heat only serves to spike my craving and unfortunately, my self-control. I’m about to deplete the stock of Magnum at my local 7-11, when a girl enters the store and walks resolutely to the chillers. Clearly, she’s come here with a purpose, and its name is Magnum. Spying my arms laden with the golden, foil-wrapped treasure, her jaw drops open and in the span of a few seconds, I see a constellation of expressions on her face: shock, anger, contemplation, steely determination. We have the briefest of conversations, somewhere along the lines of “I’ll trade you two Almonds for that Chocolate Truffle.” Catfight averted.

Look at them chocolate cracks clinging for dear life…

When I get home, the Magnum has softened slightly which is really the way to eat it, I believe. Straight from the freezer, it’s hard and the ice cream is spongy. Allowed to “chill out”, beads of condensation form on its sleek surface and my first bite yields that crrraaccckkk! That brittle snap, so crisp and clear is an indicator of quality chocolate correctly tempered (a process where chocolate is melted, cooled, and re-warmed in order to make it glossy and “snappy.”)

My ears perk up at the snap, a signal that salivation starts now. My tongue is littered with shards of cracked chocolate, they melt instantly in notes of smoke and sweet as ice cream spreads and sweeps in; it’s sublime and sublimely rich. Within half an hour, I’ve eaten each of the three variants: Classic (vanilla ice cream, milk chocolate coating); Chocolate Truffle (chocolate ice cream, dark chocolate coating); and my favorite, Almond: vanilla ice cream and slivered almonds clutched in the cool caress of milk chocolate – at least until my mouth liberates it.

Ohhh, how quickly it melts!

Crack, crisp, chocolate, cream: cool indulgence is mine.

~~

Magnum is available at all leading supermarkets for P50; P60 at 7-11 and other convenience stores.

43 Responses to “My Magnum. What’s Yours?”

  • I love Magnum! I recall Selecta launching a version of magnum here in the Philippines. It was called Mega (endorsed by Sharon Cuneta). Hopefully this one lasts longer!

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    Lori Reply:

    I remember that too! But wasn’t it Magnolia who launched that product and not Selecta?

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    Erwin Reply:

    Was it? Getting forgetful.

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    Erwin Reply:

    Was it? I’m starting to get forgetful.

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  • can Selecta please come up with an ultra-Magnum bar that combines what I think are the three best qualities from the three bars: almonds, dark Belgian choc coating, choco-truffle ice cream.

    This morning, the freezers at the 7-11 nearest me were brimming with almond, classic and choc truffle varieties. Now the there’s about 5 choc truffles left, followed by 10 or so almonds–and maybe 1 or 2 classics were removed from their pile.

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  • i loooved the almond variant too! tastes like vanilla ice cream wrapped with toblerone. love!

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  • Almond too! I just got the last one from the 711 in our office building!

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    Lloyd Reply:

    I posted my email in the wrong field! Haha! Can this be removed? Sorry about this. :P

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  • hi! my favorite is their double caramel flavor which i hope will be available here too in the Philippines! :)

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  • blink blink blink

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  • I hope they stocked up at the 7-11 at the Araneta Center. I’m heading there tonight!

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  • I love the Chocolate Truffle while my friend likes the Almond. While we were eating ours in 7-11, two other girls were enviously watching us savor our Magnum! Iz really goooood!!

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  • gotta have them pronto! perfect for this scorching summer heat!

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  • Tried it earlier with a few of my officemates and it’s soooo goooood! I want more!

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  • try: arce pinipig crunch! craving creamy chocolate..

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  • Yahoo! Thanks for letting us know about this. I LOVE Magnum. I sure hope the ones here taste as good as its foreign counterparts (I know that they should have similar product specs, but for some reason, the ones in Switzerland taste the best. Probably due to availability of ingredients?). A similar product that was as good was the local Heaven Bar by Tivoli waaay back then.

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    Lori Reply:

    Try it and let me know what you think, Pam.

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  • First heard about Magnum through Erwan Heussaff’s tweet. And aside from you, he’s the only blogger I trust when it comes to food. So I bought all three and I am in love with the Chocolate Truffle variant. Gone are the days of settling for lame pinipig ice cream of my childhood. I am a grown woman and my tastes have grown. I will miss pinipig but I’ll visit. But for now, Magnum… You are LOVE.

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    Lori Reply:

    Very poetically put! I’m impressed.

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    itskayemiranda Reply:

    *GASP* Coming from you, Lori… That’s like a stamp of approval. Eeep! *kilig* Hahaha :)

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  • Tried all three varieties in one go! It was such a hot Wednesday night, so it was fitting to eat one ice cream after another! My vote goes to almond. By the way, is it a coincidence or is Magnum produced by Wall’s ice cream from Singapore? They have the same logo.

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    Lori Reply:

    Wall’s is the name of Selecta’s counterparts abroad.

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  • saw it on your FB wall at 6pm yesterday. sent yaya to buy some at 6:15pm. chocolate truffle = out of stock at rustan’s. ate a classic at 6:45pm. hubby had almond. H. A. P. P. i. N. E. S. S.
    i like classic but i’m sure i will like chocolate truffle more. will try again tomorrow. :)

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  • my friend religiously tells me about magnum gold which she tried in qatar. i hope they bring it here!! but anyway, i’ve only tasted choco truffle, too sinful D-:

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  • I immediately tried an Almond bar after seeing their banner outside our neighborhood 7-11! Orgasmic. I really could not help but close my eyes with each bite (proving the rather naughty comemricals somehow true)! Hoping their caramel bars pop up soon!

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  • Why no double caramel in the local launch? Found it in S&R, though.

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    Lori Reply:

    Those Magnums are from the States. The ones that are locally distributed are from Australia.

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  • This is perfect now that the days are becoming scorching hot!

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  • I love the almond! not too sweet…perfect!

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  • I got curious coz everyone was talking about it so I got one for Mini Stop for P55. I tried the almond.. and i was in heaven! :) Loved that the choco coating doesn’t crumble once you take a bite. The coating tastes like Ferrero Rocher which is one of my fave chocolates. You know that the belgian choco used was a good kind. Not bad for the price. Worth every peso & calorie!! :D I hope they also bring the other flavors here. I saw that they have caramel, dark and white in other countries and they come in mini sizes too.

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  • Hi Lori,

    I live in California. I have been curious about Magnum bar but always ended up getting Klondike Bars or It’s It. So after reading your post, I finally got my box of 3, which was on sale ($2.99 instead of $4.59). I couldn’t decide whether to get Almonds, Double Chocolate, or Double Caramel. I chose to start with caloric content and then work my way up. So I got Almonds.

    Might have to give up on my Klondikes/It’s Its

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  • Classic and Gold!

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  • I wish they would have the Double Caramel flavor locally. But for now Almond will satisfy me until they get other flavors.

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  • Saw this in SM hypermarket last night and was deeply intrigued by it. Belgian chocolate? must try then! :) Thanks for the info.

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  • I cannot stop eating the Almond Magnum! My favorite!!

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  • Love all variants. Hits the spot!

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  • I’ve tried the magnum here in manila and it doesn’t taste the same as in Denmark (or some EU countries)..ice cream not as creamy or chocolate smooth. but the almond tasted ok..but my favorite and i hope the philippines will have soon is the white chocolate magnum.

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  • i’ve always loved cadbury and got giddy when i saw this in the freezer section. :) i thought it was better, and way cheaper.

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  • Mine would be, the Korean Ice creams especially the MELONA. I can eat as much as 4 in one sitting..you should try it.

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  • if you love airplane food (as do i! :) ) why not make a separate category for it! :D i’d love to hear your reviews of the various airlines’ menu. i myself still can’t forget the breakfast omelette from Lufthansa or the ice cream served by Korean Air!

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  • i love almond!

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