sugaRush
Mon, March 22nd of 2010
10:35 am

It’s sugar rush with just one “r.”
It’s the familiar story of two girls who meet in college: the shared discovery that they’ve been dabbling in the kitchen since childhood, the giddy willingness to taste just about anything, and most importantly, a shared fervor for the sweet. One girl, Rissa Cheng, formally studies pastry; the other, Honey Copok, a self-described “natural glutton” and the artist of the two, delights in photography.
Forays into cooking and baking for family and friends and the ensuing encouragement and positive feedback lead to what the pair now call Sugarush. Why only one “r”? As Honey spells out (pun not intended) for me, “We wanted to name our business Sugar Rush at first because of the happy-giddy feeling [you] get from eating desserts. But we thought it would be trendier if we combine the two words together and remove the extra letter ‘r.’”
Their extensive product line belies the barely two year-old business: 12 cakes, 3 pies, plus an assortment of cookies. It’s the cakes that are anointed with lyrical names: Dreamy New Yorker (New-York-style cheesecake; P1,350); The Cruncher (chocolate cake with a caramelized nut middle; P1,250); and the Devil’s Advocate, their bestselling chocolate cake that promises to leave me “breathless.” (It doesn’t. P1,280).

Devil’s Advocate is Sugarush’s version of a deeply dark chocolate cake, a de rigueur of any home baker. It’s super striking with its lush color and a surface that’s a topography of cocoa hills and frosting peaks. Also, its midnight crumb interrupted by an inner band of thick caramel frosting possesses a top-current of – is it espresso? liqueur? – that plays on the tongue. It’s not bad at all, but it could slightly put off the non-coffee and/or non-drinking types, as it does in my tasting group. This is a chocolate cake that will sufficiently satiate any and all reasons for eating chocolate cake, from PMS to heartbreak and everything in between. I just wish it could be slightly more moist.

What I prefer to the Devil’s Advocate is the Nutty Obsession (P1,200), the same chocolate cake as the former except this one’s got a peanut butter ganache filling that’s as toothsome as its crunch-from-the-occasional-peanut is a pleasant surprise. The icing on this cake, loads lighter in hue than the Devil’s Advocate, has a flavor reminiscent of the caramel sauce paired with Goodies ‘n’ Sweets’ decadent chocolate cake. Again, this is a good cake that I wish could be moister and have a thicker layer of icing.

Honey and Rissa tell me that what sets them apart is their dedication to using “… the best possible ingredients for our products to achieve the quality we want.” Their cakes back them up on this, as do their prices. The two are also quite adept at fondant cakes and cake decorating as evidenced by Sugarush’s social networking pages (see info below) but good ingredients and artistry can’t hide poor technique.

Because I’m such an advocate for pie, I always ask for a sample whenever I see it on a home baker’s product list. Sugarush has a looker of a Pecan Pie (P850), beautiful concentric rows of pecans held up by a wondrous confluence of eggs, sugar, corn syrup, and pure vanilla – a truly memorable filling this one, save for a major flaw: a too tough crust. I’m dismayed when my ordinary table knife can’t cut a slice of this pie. I exchange the knife for my 7-inch chef’s knife with the pointy tip, having to exert extra leverage when I hit the thicker crust around the plate rim. But my dismay turns to disappointment and my suspicion is confirmed when my fork also can’t make it through the crust. Pie crust needs gentle hands and the briefest of handling to produce a flaky (and edible!) crust. This particular pie crust obviously had too much of both. Still, a tough pie crust is easily remedied (mine is a goner but the succeeding ones have hope) and I would order this pecan pie one more time.
~~
Sugarush
0917.8300338 / 0917.8191709
[email protected]
Pick up: 6 Tabuena St., Corinthian Gardens, QC
Sugarush on Multiply
Sugarush on Facebook
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Based in Manila, Philippines, Dessert Comes First is a chronicle of the food-obsessed food writer, Lori Baltazar. This website is all about desserts, restaurants, coffee, and the pleasures of homebaking. Read more about me 
Hmm, the choco cake looks a bit dry.. I think I’ll prefer Chocolat’s Deep Dark Classic or Table Cake anytime
The Nutty Obsession looks like something I’d wanna try. I’m a sucker for peanut butter!!
[Reply]
Comment by u8mypinkcookies — March 22, 2010 @ 4:09 pm
oh wow! I’ve actually had their chocolate cake and it was really good. Perhaps you had it fresh out of the ref? I actually let mine sit out a bit at room temp so that the ganache is soft which is good with the cake. And my favorite way is microwaving it for a few seconds so the ganache melts and goes perfectly with the cake.
[Reply]
lori Reply:
March 23rd, 2010 at 7:03 am
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Comment by joyce — March 22, 2010 @ 7:01 pm
the cake looks great! but could do with extra icing for sure
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Comment by betty — March 22, 2010 @ 8:28 pm
Hi Lori. You may want to try the tablea chocolate cake at Trigo cafe at Bahay ng Alumni in UP Diliman. Bittersweet and just the right density. Trigo’s hazelnut chocolate cake is delicious too.
[Reply]
loribee Reply:
March 24th, 2010 at 1:50 pm
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Comment by peach — March 23, 2010 @ 1:26 pm
Ok, Lori….next time you visit your cousins in my neck of the woods, give me a shout. I will give you to take back home with you the chocolate-y, ultra moist chocolate cake that is my pride and joy next to hubby and kids. It can be frozen…in fact it tastes more chocolate-y and fudgy once it is frozen. Ask your cousins to send me an e-mail and I can give them a whole cake to taste.
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Comment by betty q. — March 24, 2010 @ 2:24 pm
I’d still go for sugarhouse… =) and their apple pies…
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Comment by KUMAGCOW — March 25, 2010 @ 6:41 am
Yum Yum… It all looks good, but i do prefer moist cakes, and The Devil’s Advocate doesn’t look moist enough for me… Well, You should visit Yummy Cebu a blogsite – you might find some interesting finds there…
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Comment by Toni B. — March 31, 2010 @ 1:53 pm
Hi, Lori! Just wanna ask whether you’ve tried Symphony Sweets’ cakes…
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Comment by stilettoedpraline — April 2, 2010 @ 3:36 am
I love pies! I’m always on the lookout for a very good pie. At HEAT, they have a very good pistachio pie. I am craving for one now tuloy.
[Reply]
Comment by Brian — June 21, 2010 @ 10:23 am