Dessert Comes First

An obsession with dessert and other unabashed opinions of a food writer

Magnum White King
28
comments

Peanut Butter Aplenty

posted by in Food Purveyors

I find that Filipinos either love or hate peanut butter. I’m in the first camp.

I grew up on peanut butter and strawberry jam sandwiches and though my mom wasn’t – and still isn’t – a fan of the stuff, she’d make homemade peanut butter for me and my two sisters. I still remember coming home from school to see her laboring over a large wok-like pan stirring the peanutt-y paste into submission. As an adult, I’ve graduated (or is regressed?) to peanut butter-banana sandwiches drizzled with honey and cinnamon and I bake peanut butter pies during my unguarded moments of unspeakable indulgence. (See below for the rest of my posts on peanut butter).

Peanut Butter Company (PBCo.) is a tremendous, courageous concept that fulfills the desires of people like myself whose hearts pitter-patter for peanut butter. I say tremendous and courageous because it’s a ballsy move to open a single concept store. Filipinos adore variety even though most of us end up choosing the same thing over and over again. Think back to all of the one-food kiosks/establishments of the past (caramel apples?, cupcakes?, sugar free café?), the subsequent copycats and the withdrawal into obscurity or demise of the weaker ones. Interestingly enough, single-concept establishments like Chocolat and Bibingcrepe are thriving. I hope that PBCo. gets the chance to follow their example.

PBCo., whose tagline “Spreading life’s simple comforts” (clever!) is the first peanut butter restaurant in the Philippines. A fun, little store its menu offers sandwiches – hot ones and riffs on the classic pb&j -, pastas, and specials. I admire the ingenuity of those who developed the food; they obviously did their homework when it came to utilizing peanut butter as more than just a spread. At PBCo., peanut butter is an enhancement instead of a distraction. To wit: a smear is spread with a sparing hand of the Chili peanut butter, an accent to the Chili Fried Chicken Sandwich (P160). The ensuing heat and sweet is a foil to the super crunchy chicken breast fillet.”It’s like the best McChicken of my life!” My friend exclaims. Who knew peanut butter got along with poultry?

Aside from the chili variation, there are 11 more different peanut butter incarnations: creamy, crunchy, curry, dark chocolate, green tea, cinnamon, white chocolate, sun-dried tomato, butter, cardamom, and sesame. Ask for a taste (or two or three) of the butters you like. Costing approximately P210 per 590-gram bottle, they’re the stars of PBCo.’s playful inventiveness.

The Cold Asian Noodles has the sesame peanut butter as its base coating a tumble of toothsome noodles. A refreshing summer dish, it’s something I want to keep on going back for. But there are other dishes that require some stretches of the imagination. The Crunchy Sardine Jelly Sandwich is a mishmash of crunchy peanut butter, sardines, and grape (!) jelly – only for the gutsy. On the other hand, peanut butter is neither a star nor a support but a garnish as in the BBQ Wings (chili peanut butter glaze) or the Fish n’ Chips (peanut-cucumber dip).

I appreciate the heft of the sandwiches here that are as large as those served at Oliver’s Super Sandwiches. I drool at the possibility of the Fluffer Nutter, marshmallow cream and peanut butter, a copyrighted term so it’s called Marshmallow Peanut Butter Sandwich. The Cinnamon Apple Sandwich is promising and the straightforward PB&J is goofproof, but it’s the Elvis, The King sandwich that I zero in on. A favorite of the legendary rock ‘n’ roller, the peanut butter- banana on white fried in butter has inspired countless interpretations. PBCo.’s take on it involves bacon and bananas on a smear of peanut butter. Though this sandwich requires no brain power to make, it disappoints on a few counts. PBCo. uses Cavendish bananas, a hardy variant that’s unfortunately one-dimensional in flavor. Cut too thickly, they’re the size of fingerling potatoes. I believe that lacatan bananas would be a definite improvement here. In addition, the bacon is a surprising, pleasing ingredient but the entire sandwich would benefit from some sweetness – honey perhaps, to round out the sandwich’s components.

~~
Peanut Butter Company
SM North Edsa Main Mall near the IMAX theater.
Another branch at SM Clark.
peanutbuttercompany@yahoo.com
401-3826

Other peanut butter posts:
Nutter About Peanut Butter
Peanut Butter “Larva” Cakes
A Peanut Butter Lover And Her Pie

28 Responses to “Peanut Butter Aplenty”

  • I would go back again and again for those cold asian noodles. :9

    [Reply]

  • i really love all the sandwich of peanutbuttercompany… It’s sooooooooo deliciouss..

    [Reply]

  • A restaurant you should really have to try… its really amazing, all sandwiches are good especially cold asian noodles and cinnamon apple sandwich.. lovlots

    [Reply]

  • The sandwiches are great!you’ll love how they transform peanut butter into a very surprising one…

    [Reply]

  • i love my sandwich with a generous spread of peanut butter on one side and butter on the other. put them together and…mmmhhhfffmmmfff…buuurppp!!!

    ‘scuse me! :)

    [Reply]

  • hi. i love their Chili Fried Chicken Sandwich! i go gaga when i hear it! hahaha …i guess, just because its new! but who knows! yum yum… i’m craving for it right now just the thought of it! sluuurp!!!

    [Reply]

  • i love peanut butter and i’ve seen this store already! i was a bit hesitant though to try the dishes w/ PB.. hehe it’s always pb + sandwich or any sweets for me. will try these next time naman! :D

    [Reply]

    u8mypinkcookies Reply:

    I bought a jar of Dark Choco peanut butter and now I’m hooked! :) Love it…

    I wish they’d have a crunchy version too.

    [Reply]

  • I wish there were more jelly choices to go with the peanut butter. For me, peanut butter and guava jelly is the best pbj combo.

    [Reply]

  • Is PB&Co a local brand or an international franchise? I’m interested to know more :)

    It’s 100% local. :) –lori

    [Reply]

    Chris Reply:

    Lori is rigth. It’s local.

    [Reply]

    anna Reply:

    I read this entry when Lori first posted, then decided to revisit after an experience with the PB&Co based in NYC. So many similarities, that I’m sure PBC was inspired by PB&Co – some are even named the same (Fluffernutter).

    I’m a big peanut butter fan, so I can’t complain. The dark chocolate peanut butter is super.

    Here’s the menu for the link: http://ilovepeanutbutter.com/media/pdf/shop_menu.pdf

    [Reply]

  • i’ve tried the roastbeef with peanut butter. super yummy!

    [Reply]

  • Hi Lori! I’m a superfan of you and peanut butter:) This was a staple in my lunch box while I was in elementary. Thanks for this! I wish the location was more favorable though :(

    [Reply]

  • Incidentally, there is a New York cafe where all kinds of peanut butter sandwiches were served, right? I asked one of the sales people but they say the store in North Edsa is Pinoy-owned and not a franchise. A Megamall branch is coming too.

    Yes, the one at SM North is totally Pinoy-owned.

    –lori

    [Reply]

  • i LOVE peanut butter & banana sandwiches- YUM!

    [Reply]

  • Hubby and I tried it a few months ago and I loved their Elvis. A little expensive though for a PB and Banana sandwich. I plan to make one at home. =)

    [Reply]

  • i love peanut butter and banana sandwich! but bacon with it…it sounds a little odd…but those bottles of peanut butter do look tempting! =)

    [Reply]

  • Hi Lori! Learned of this thru Spanky and I super find the concept cute!! :)

    I am partial to their PBJ in Strawberry! Hehehe…

    [Reply]

  • I gotta come back and try their wings and sardines sandwich!
    looks super good!
    http://jotan23.blogspot.com/2010/04/peanut-butter-and-company-pb-and-co.html

    [Reply]

  • Drove all the way from the south just to have lunch here. I had the Fish Diablo Pasta while my brother had the Burger, both tasted great!.. I would have bought their peanut butter if it came in a smaller bottle.

    [Reply]

  • i love both peanut butter and cheeze as the filling of my morning sandwhich.,*.

    [Reply]

  • Hi! Your blog is amazing! :) Keep up the good work. I was in a total OMG expression when I came across the words peanut butter in one of your entries and then reading that there is a place called Peanut Butter Co.!! I’m from the south so SM North is really far from me. But I will definitely find the time to visit this magical place. I love PB! Thanks again! :)

    [Reply]

    Lori Reply:

    Avi-
    Peanut Butter Co. is opening their second branch at Mall of Asia. I don’t know if that’s more convenient for you, but it’s another option.

    –lori

    [Reply]

  • i am allergic to peanuts so i can only taste a bit of peanut butter even if i love it so much.`.’

    [Reply]

  • Wow. You are all about PB. The many peanut butter benefits to health do make your ideas rock.

    [Reply]

Leave a Reply





Heads up! You are attempting to upload an invalid image. If saved, this image will not display with your comment.

Top 10 Books of 2013

Follow Us

Followgram